Pricing
You buy an asset, not a login.
Four layers. None of them is a seat. Figures below are indicative — we set the exact number with you once we have seen the brand, because compilation is work rather than a switch we flip.
Layer 0
Sandbox studies
Per study, or a block of credits. Priced against what a concept test costs your agency, not against a software licence — the comparison does the selling. Requires a compiled identity.
€2,500–€8,000 per study
Layer 1
Compilation
The paid installation: brand data in, a versioned Brand Identity out, including the personality model and audience profiles. Priced like brand strategy work, because that is what it is — with a documented method attached.
€3,000 single brand · €8,000–€15,000 complex or multi-market
Layer 2
Runtime
The API that keeps the identity live, versioned and invalidated across every reader. Priced on brands under management and read volume. All tools included rather than separately licensed.
€150–€600 per brand per month, by read tier
Layer 3
Evolution
Optional. Recompilation when the brand or the audience moves, new integrations, drift audits, version review. The line that scales with judgement rather than servers.
20–30% of annual runtime, or a flat annual figure per brand
Sandbox studies require a compiled identity — the test is only as good as the profile it runs against. Runtime includes every tool under the roof rather than licensing them separately.
Four commitments
A claim of "not software rental" is worthless unless it costs us something.
No seats, ever
Our pricing never references user count. Invite your whole team, your agency and your freelancers. This is a principle, not a promotion.
Exit with your asset
Full export of the compiled identity — both sides of the model included — in an open documented format, on demand, including after you cancel.
Open specification
The Brand Identity schema is published publicly and other vendors are invited to read it. A standard you author outlives a format you hoard.
Priced on machine reads
The invoice reflects what your stack actually consumed, not how many people held a login they never opened.
You are not renting your brand back from us. You own the compiled identity — both sides of it. You are paying us to keep it readable, and you can leave with it.